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Anne Louise Sudeikis

Anne Louise Sudeikis

Female 1945 - 1998

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  • Born  13 Feb 1945 
    Gender  Female 
    Died  23 Dec 1998  Berwyn, Cook Co., IL Find all individuals with events at this location 
    • Social Security Death Index
      Name:  Anne L. Sudeikis
      SSN: 356-36-9479
      Last Residence:  60804  Cicero, Cook, Illinois, United States of America
      Born:  13 Feb 1945
      Died:  23 Dec 1998
      State (Year) SSN issued:  Illinois (1961-1962)
    Cremated  Aft 23 Dec 1998 
    Buried  Aft 23 Dec 1998  Resurrection Catholic Cemetery, Lenexa, Johnson Co., KS Find all individuals with events at this location 
    • Section Charity Gdn, Row 08
    Headstone for Anne Louise Sudeikis at Resurrection Catholic Cemetery, Lenexa, Kansas
    Headstone for Anne Louise Sudeikis at Resurrection Catholic Cemetery, Lenexa, Kansas
    Obituary  15 Mar 1999  Chicago, Cook Co., IL Find all individuals with events at this location 
    Sun-Times 
    • Anne L. Sudeikis, marketing manager

      Anne L. Sudeikis, who served as a marketing manager at Amtrak and the CTA, helped produce a customer relations campaign at the transit authority that was years ahead of its time.

      It attracted national attention_and got her fired.

      With the brief "Smile-a-mile" campaign, Miss Sudeikis became known as the "Smile-a-mile gal," a nickname that stuck through long legal battles that stemmed from her CTA dismissal, rehiring and agreed resignation.

      Miss Sudeikis, 53, died Dec. 23 at MacNeal Hospital in Berwyn after arranging for the donation of her organs for research.

      A native Chicagoan, Sudeikis worked as a fashion model, national tour guide and travel agency manager before joining Amtrak's Midwest regional sales and marketing staff in 1971. A self-described railroad "nut," she soon was on a first-name basis with many of the nation's top rail executives.

      In 1973, federal officials were pouring millions into urban mass transit ordered systems such as the CTA to set up active marketing departments to better woo customers. In response, Miss Sudeikis and Amtrak's Midwest sales and marketing chief, Steve Kabala, were brought to the CTA.

      During a whirlwind year they pepped up CTA ads, urged new, user-friendly bus routes, set up a travel information center and trotted out other innovations that left the CTA's stodgy transportation professionals grumbling.

      In June 1975, after the agency had been suffering high-profile operating problems, Kabala and Miss Sudeikis unveiled the light-hearted "Smile-a-mile" campaign with the self-deprecating theme, "Riding the CTA may not be a laugh-a-minute, but let's make it a smile-a-mile."

      Riders loved it, as did CTA drivers, conductors, ticket agents and other workers. It attracted widespread media attention. But the CTA brass hated it even though they had reluctantly approved it. They fired both Miss Sudeikis and Kabala, contending the program hadn't been sufficiently cleared and that the two had dealt directly with the media instead of going through channels.

      One of Miss Sudeikis' friends, lawyer Bert Jenner, sued in federal court, charging wrongful dismissal, and the two were soon rehired, on the condition that they'd take their settlements and resign.

      They did, but Miss Sudeikis soon found that the favorable job recommendations the CTA had promised weren't being provided, and she was instead secretly being blacklisted throughout the transportation industry.

      For two decades, Miss Sudeikis and Kabala unsuccessfully pursued a number of suits against the CTA in state and federal courts, while Sudeikis held a series of jobs in travel and marketing.

      "She was one-in-a-million, but she was never the same after she left the transit authority," Kabala said.

      Miss Sudeikis is survived by a brother, Daniel.

      Her ashes were interred Saturday in Leneka, Kan.
    Person ID  I35  Sudeikis Genealogy
    Last Modified  30 May 2012 

    Father  Stanley Philip Sudeikis, Jr.,   b. 26 May 1915, Chicago, Cook Co., IL Find all individuals with events at this location,   d. 16 May 1948, Cook County Hospital, Chicago, Cook Co., IL Find all individuals with events at this location 
    Mother  Edna Veronica Gay,   b. 25 Oct 1911, Chicago, Cook Co., IL Find all individuals with events at this location,   d. 25 Oct 1996, Overland Park, Johnson Co., KS Find all individuals with events at this location 
    Married  25 Sep 1945  St. Rita of Cascia Catholic Church, Chicago, Cook Co., IL Find all individuals with events at this location 
    Separation  25 Sep 1945  Chicago, Cook Co., IL Find all individuals with events at this location 
    Marriage Status  Separated 
    Family ID  F5  Group Sheet

  • Event Map
    Link to Google MapsDied - 23 Dec 1998 - Berwyn, Cook Co., IL Link to Google Earth
    Link to Google MapsBuried - Aft 23 Dec 1998 - Resurrection Catholic Cemetery, Lenexa, Johnson Co., KS Link to Google Earth
    Link to Google MapsObituary - Sun-Times - 15 Mar 1999 - Chicago, Cook Co., IL Link to Google Earth
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